video1.0<iframe src="https://www.loom.com/embed/724db13cb35b4f3eb95e69614ebcebed" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/os/loom-media-content/loom/28197370-e0fd-4cf0-b816-ba3a91541136/bcba6af3-b638-458c-bc8d-917f4876233c/sessions-thumbnails-724db13cb35b4f3eb95e69614ebcebed-c2779f37e35e415e.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9iMHJxajByZGQ4MHBsNmE4IiwiYWxnIjoiUlMyNTYifQ.eyJicyI6Imxvb20tbWVkaWEtY29udGVudCIsImF1ZCI6InRkcC1vcy1hcmNoZXR5cGUiLCJuYmYiOjE3OTI4NTExMDksInRpIjoiNGVjZThhYmYtOGQ0Ny00NTIyLThlYmYtYjFjZDA0NDViMDI0IiwiYWRpIjoibG9vbS9sb29tIiwiaXNzIjoibWljcm9zLWdyb3VwL3RkcC1vcy1hcmNoZXR5cGUiLCJwaWQiOiJlODZhODJiYy01ZTgwLTRiNTAtYWRkOC1jYTU4YWM2NWMyZDQiLCJ3YSI6ImZhbHNlIiwib2lkIjoic2Vzc2lvbnMtdGh1bWJuYWlscy03MjRkYjEzY2IzNWI0ZjNlYjk1ZTY5NjE0ZWJjZWJlZC1jMjc3OWYzN2UzNWU0MTVlLmdpZiIsImV4cCI6MTc5Mjg1MTcwOSwiaWF0IjoxNzkyODUxMTA5LCJqdGkiOiI0YTczYjdjOS0xY2QyLTQzODEtOWRkZi02M2QyNmM4NjgzYWUifQ.Eh0Bis3N9ZRCBMbhl3wu67FClSKyMdrjQgNyjpmCVjnpBSVVrX2maKGFrCAhnQTqR-c6EDX_EgIccKZd536IdlcbYUNobtbkvJmnkv0yG5iqLZMM9KgNNyDvAtiFRB9yOoiBtj4GVcO0cP0GdKpUfk8tRdgTBxWTrHgp5zPFOz6HqoJj_2278vrXyOKsfLbVJvYPvUdrUlzPDm6O-id7DFbfQs9m2a_zIKnDjXjduy5UO2CkB_4lrFzJIK6KMF-wl5KecIA0By_S4VDkTgUkMANDdSw3n9Zj8mWNXj64Vs4vmXytYX53C7RekhWxyZ96_KKVO_Rgq2bA9PCpb8Ty9w&Expires=1792851710&Signature=aCNVwptJOrMGJvK-kW3C68YpJ4GrUdaTn3y%7EzG5vHaSyKwe2q5AyGUB7QS9oJVSuUPRlmJ9%7EPrQslKuMFPam79Trd5oXKJRIopDhD9Y4dV6iYoOBK6W9tXlauTyNqfeDappUC-iEHNviCCNfQsZud-Bpv0Es%7EXQVNRCXs5FKduw9hwpYG8Wedpj-Nnq-zPspM2DFLmRLxVJqPWdazh0iPXCDNpnvo73rM6iu7fddha8Jjs1-YLfGQzZJisraekzHvhFP06pszWBO%7EPNP3vSSaQ-GBRiD4Kbf3a0wB0tBPuoOmcvizajmtHNQN5DoEXXELPjPUCJ45zpTvEHmQrsSGQ__&Key-Pair-Id=KQOSYIR44AIC0241.734Snapdeal Rescue Plan, One Promise Over PriceThis Loom proposes a product shift for Snapdeal from competing on lowest price to keeping one clear promise to improve trust and returns. The author’s audit finds trust breaks when buying a cotton kurta: the listing says cotton blend but shows “Sinon synthetic,” colors mismatch, only 2 written reviews out of 352 ratings, and trust is 2.3 out of 5 with 40% one star reviews citing wrong items, failed pickup, and slow refunds. The plan is to show verified fabric and color photos first, offer one consistent price in every size, remove the login wall at checkout, show the promise date and allow returns before paying, and resolve mismatches by letting sellers fix listings fast. Metrics to measure success are reduced “not as described” returns by about two points and increased repeat purchase by three points, using an A B test, and the request is to ship six quick fixes now and fund a 90 day research quarter of 35 lakh rupees.