video1.0<iframe src="https://www.loom.com/embed/72790d60f9d3401a9de25e0a16f3123f" frameborder="0" width="1760" height="1320" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13201760Loomhttps://www.loom.com13201760https://cdn.loom.com/sessions/thumbnails/72790d60f9d3401a9de25e0a16f3123f-5cfd7d395c4c5d65-full.jpg3873.92This Loom explains the referral factory strategy for generating funeral home leads by building relationships with hospice and other death care ecosystem partners. It argues hospices are a major volume channel, citing that 1.7 million Americans receive hospice care annually and over 50 percent of deaths involve hospice, with an average hospice daily census of about 50 to 60 patients and an average hospice stay of about 20 days. The speaker outlines how to win referrals by providing 30 to 45 minutes of educational in-services on topics like VA and Social Security benefits and the differences in power of attorney, and describes a cost-per-acquisition comparison versus digital ads. It concludes with discussion on outreach approaches (in person, email with a forward to administrator subject line, or phone) and how to handle situations where hospice workers choose based on price through value framing and consumer advocacy materials.