video1.0<iframe src="https://www.loom.com/embed/72a5cc461b0749cf92fa7f1addbcae3a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/72a5cc461b0749cf92fa7f1addbcae3a-d30e26dcb69c91fa.gif90.8428In this video, I want to share what I call the golden rule of advertising: do not change or turn off ads that are working. This principle has been passed down to me from every marketing and business coach I've spoken to, and it's crucial as we prepare to launch your Facebook and Instagram advertising campaigns. Once you find a campaign that performs well, it's essential to leave it alone to avoid risking its success. I'll be reminding you of this rule as we work together, especially since I know how tempting it can be to try new ideas. Remember, if something is working, don’t touch it!