video1.0<iframe src="https://www.loom.com/embed/73ccf8be2ec448b8805fd048b2be747f" frameborder="0" width="1414" height="1060" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10601414Loomhttps://www.loom.com10601414https://cdn.loom.com/sessions/thumbnails/73ccf8be2ec448b8805fd048b2be747f-18af9972c0a68327.gif288.538In this tutorial, I walk you through the process of creating contact lists in Arenametrix to effectively segment your database by audience type, interest, or purchasing behavior. I demonstrate how to define targeting criteria, apply filters, and create either static or dynamic lists based on those criteria. I also explain the implications of choosing between static and dynamic lists, emphasizing how they evolve over time.