<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/748b139da95846778356ffac8ab1b645&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/748b139da95846778356ffac8ab1b645-20eb35083e1c4428.gif</thumbnail_url><duration>209.327</duration><title>How to Price and Position Without Guessing</title><description>This Loom explains a process to help consultants, coaches, founders, and authors clarify which skills buyers already pay for and fix pricing and positioning that are not landing. Kristen Spencer shares that after introducing herself as a developmental editor and seeing people not book follow-ups, she recognized she was leading with the wrong skill, and she created and tested the Wonder Work Report. In a 90-minute session, she will help with a skills analysis, psychographic trait analysis, a marketing foundations quicksheet, and an in-the-room review of why pricing and positioning have not resonated. She will deliver the report in three documents.</description></oembed>