video1.0<iframe src="https://www.loom.com/embed/74cc2db6a1eb4f0da48285fabee01121" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/74cc2db6a1eb4f0da48285fabee01121-391c9921ac211800.gif1090.333333This Loom explains how to launch a Substack-based digital publishing business by cutting out most tools and focusing on the platform’s core distribution mechanics. It emphasizes separating your human profile from your publication, using a real face photo and name for the profile while keeping a distinct publication logo, and following a “first hour” rule to skip over customization. It details Substack’s dual engine of long-form posts plus short-form notes for top-of-funnel discovery, and recommends getting your first 10 subscribers by manually inviting your real-world network to improve email deliverability. It also highlights built-in growth levers like recommendations and chat, plus common beginner traps such as inconsistent cadence, ignoring notes, a vague about page, and expecting instant viral results.