<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/753840659a754209a613e0b52f04a25b&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/753840659a754209a613e0b52f04a25b-d360b7c0a63f50af.gif</thumbnail_url><duration>32.538</duration><title>Bottom-Up Forecasting and Contribution Margin Tool Explanation</title><description>In this video, I explain the concept of bottom-up forecasting and how it ties into analyzing different revenue scenarios for optimal profit margins. I demonstrate the use of a contribution margin tool to identify the most profitable scenario. Viewers are encouraged to apply these insights to their daily spend and revenue tracking. Feel free to reach out with any questions or clarifications. Thank you to all operators and marketers for tuning in!</description></oembed>