video1.0<iframe src="https://www.loom.com/embed/7615d1914c4346f28fa41f4678be53cc" frameborder="0" width="1604" height="1203" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12031604Loomhttps://www.loom.com12031604https://cdn.loom.com/sessions/thumbnails/7615d1914c4346f28fa41f4678be53cc-8662673a160e25e0.gif93.638In this video, I discuss strategies for targeting lapsed customers in our upcoming campaigns, specifically focusing on those who have made a purchase at least once but haven't engaged in the last 250 days. I emphasize the importance of adding engagement conditions, such as ensuring they haven't bounced emails or opened any in the past year, to maintain our deliverability rates. It's crucial to find the right balance in our segmentation to avoid sending to completely unengaged profiles while still capturing potential revenue. I encourage you to review our engagement levels and consider how we can effectively re-engage these customers without compromising our overall campaign performance.