video1.0<iframe src="https://www.loom.com/embed/76516cb32c5a4cf18c6e39f217431fad" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/76516cb32c5a4cf18c6e39f217431fad-063ccc7fac350a18.gif753.7In this video, I share my experiences and insights on CRM strategy and execution, particularly from my recent discussions in Paris. I emphasize the importance of having a solid CRM foundation rather than just relying on better tools or features. I also discuss how my own journey with a limited budget taught me valuable lessons about customer experience and process mapping. I encourage you to reflect on your CRM practices and consider the strategic aspects before diving into technology solutions.