video1.0<iframe src="https://www.loom.com/embed/7676d23a7d5d461699313187f1c19112" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/7676d23a7d5d461699313187f1c19112-e2ea404508a2e5b2.gif1446.033333In this workshop, I discussed the challenges brands face when scaling paid media after achieving initial success, particularly as they move from $7-10 million to $25 million in revenue. I emphasized that while many accounts appear stable, they often experience silent declines due to audience fatigue and creative stagnation. I shared insights on the importance of protecting core audiences, diversifying creative outputs, and testing new signals to maintain growth. I also encouraged you to book a free paid media audit to assess your performance engine and identify areas for improvement. Remember, effective scaling requires a collaborative approach across teams to ensure alignment and momentum.