video1.0<iframe src="https://www.loom.com/embed/76e7b8bc895541c393eb3755bf233a46" frameborder="0" width="1196" height="897" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8971196Loomhttps://www.loom.com8971196https://cdn.loom.com/sessions/thumbnails/76e7b8bc895541c393eb3755bf233a46-67c68b4c1ac6f19a.gif198.964In this video, I discuss how Moby can optimize our current budget allocation by running a model that analyzes weekly and monthly orders, new customer orders, and revenue signals. The analytics capabilities we have with Moby are truly impressive and provide us with a significant advantage. I also touch on the integration of survey data and MTA and pixel data to enhance our analysis further. While the default settings are improving, I encourage everyone to leverage the MMM tools and provide feedback on the prompts to ensure we maximize our insights. Let's continue to explore these powerful analytics together!