video1.0<iframe src="https://www.loom.com/embed/77144fce5f2b438eb0419693a39a9ad3" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/77144fce5f2b438eb0419693a39a9ad3-25e0c670f3c9439a.gif188.258In this video, I walk you through the process of selecting influencers for our recent campaign targeting moms for International Women's Day. I detail how to filter influencers based on specific criteria like follower count and engagement rates, and how we enriched their profiles with data points to create a personalized outreach strategy. I also emphasize the importance of understanding the audience demographics and interests to ensure our campaign resonates effectively. Please take a moment to review the steps and let me know if you have any questions!