video1.0<iframe src="https://www.loom.com/embed/7718eb7d44cc4d278f61b0acfc1a5e7b" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/7718eb7d44cc4d278f61b0acfc1a5e7b-aa84469f8c74999d.gif1310.689In this video, I discuss the shift from traditional search engine optimization to what I call answer engine optimization, which will become increasingly important in the next 6 to 12 months. As generative AI tools evolve to become multimodal, they will be able to handle various forms of content, including text, images, and videos. I emphasize the need for you to start creating diverse content—such as long-form and short-form videos and audio—to complement your existing written material. This preparation is crucial as we move towards a future where these AI tools will prioritize varied content formats. I strongly encourage you to adapt your content strategy accordingly.