video1.0<iframe src="https://www.loom.com/embed/786817037dd04d61b3d56b6f1644644f" frameborder="0" width="1080" height="810" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8101080Loomhttps://www.loom.com8101080https://cdn.loom.com/sessions/thumbnails/786817037dd04d61b3d56b6f1644644f-1687287615580.gif131.115Hey there! In this video, I'll be explaining the Facebook ad structure hierarchy in just one minute. If you already know this, feel free to skip this lesson. So, campaigns are like big folders that contain ad sets, which are audiences that we're going to test, and inside each ad set, we're going to test ads. It's like a Russian nesting doll, where campaigns are the biggest, ad sets are inside campaigns, and ads are inside ad sets. It's important to understand this hierarchy going forward, as we'll be using terms like campaigns, ad sets, and ads. No action is requested from you, but it's important to understand how this works from the top down level. Let's move on!