video1.0<iframe src="https://www.loom.com/embed/78b6ca9193cb4affb13e52b3d03d79c0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/78b6ca9193cb4affb13e52b3d03d79c0-3dcfe02b0ada97dd.gif731.478In this video, I share our $1,000,000 Agency Black Friday Framework, which we've refined over the past few years to maximize sales during this key period. I recommend starting your planning in early October and emphasize the importance of having a unique theme for your sale to engage customers effectively. We typically offer a 20% discount, but I discuss alternative strategies like credit back and bundling to maintain profitability. I also stress the need for solid creative assets and preparation across all teams to ensure a smooth execution. Please take these insights and start planning your Black Friday strategy to capitalize on the opportunity!