<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/78ca61a2c5ee4e27ae909bf3342b6015&quot; frameborder=&quot;0&quot; width=&quot;1392&quot; height=&quot;1044&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1044</height><width>1392</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1044</thumbnail_height><thumbnail_width>1392</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/78ca61a2c5ee4e27ae909bf3342b6015-4d8875be09071e12.gif</thumbnail_url><duration>108.453</duration><title>Product Video: Local SEO</title><description>In this video, I dive into the common misconceptions surrounding SEO and explain why most of what you&apos;ve heard is misleading. I emphasize that real SEO is a long-term strategy that requires a solid foundation, including an optimized Google listing and a well-structured website. I also outline our approach, which includes a clear monthly roadmap and ongoing optimization. Please take a moment to reflect on your current SEO setup and consider how we can improve it together.</description></oembed>