video1.0<iframe src="https://www.loom.com/embed/7965dd5fc2c14f8880bf8c50aa921069" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/7965dd5fc2c14f8880bf8c50aa921069-7d593d59e4aa3ee9.gif834.091This Loom explains how to grant access to a client’s Google Analytics account and start reviewing organic website performance. The presenter recommends logging into the correct Gmail associated with the GA account, then navigating to Google Analytics, confirming the correct account in the left corner, and using Admin to add users by email with Administrator or Viewing roles. She notes the client’s site is under 90 days old and has no PPC, LSA, or other paid campaigns, so the Home page can be used to compare traffic sources like organic, social, email, and direct. The video also covers using the AI feature for quick report snapshots and where to explore deeper reports and integrate Google Search Console data.