video1.0<iframe src="https://www.loom.com/embed/7ae9f06db6e149fc895f7c3d562d8d00" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/7ae9f06db6e149fc895f7c3d562d8d00-828b1a7a38a2ab2c.gif39.019This Loom explains the Pitch section in the Campaign Builder and how to define unique selling points. The Pitch fields are automatically filled based on the URL set up in the Knowledge Base, but they are campaign specific. If you need to tailor messaging for a particular campaign, such as targeting enterprise companies instead of SMBs, you can adjust the Pitch text directly in this section for that campaign.