video1.0<iframe src="https://www.loom.com/embed/7c78d1913e5e4c7e8d274ec5d54d9c3f" frameborder="0" width="1754" height="1315" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13151754Loomhttps://www.loom.com13151754https://cdn.loom.com/sessions/thumbnails/7c78d1913e5e4c7e8d274ec5d54d9c3f-67c2d8139021fb9c.gif155.34This Loom explains how to inject variables into outreach campaigns so AI can personalize messaging. It covers using supported built-in variables like record company, writing custom AI prompts that run with full sender, recipient, and recipient-company context, and using if-then logic to select different value proposition variants for specific personas. It also describes adding variables via a provided CSV or by augmenting the automatically built target lists with company or person-level AI questions and web research, with the results available inside custom prompts for per-person matching.