video1.0<iframe src="https://www.loom.com/embed/7d239b727f7941479f9a6eccb80689df" frameborder="0" width="1838" height="1378" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13781838Loomhttps://www.loom.com13781838https://cdn.loom.com/sessions/thumbnails/7d239b727f7941479f9a6eccb80689df-80242f0ea475043d.gif42.603In this video, I explain the difference between a lead and a unique lead. The lead metric measures the number of people interacting with Darwin or our channel, without considering if the same person returns. It's important to understand this distinction as it impacts our engagement metrics. I encourage you to think about how we can utilize this information to improve our outreach strategies.