video1.0<iframe src="https://www.loom.com/embed/7e776c4045a346209edfe855174fc38e" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/7e776c4045a346209edfe855174fc38e-00001.gif663.574284358WHAT: A method of identifying key positive or desirable factors to a design HOW: Using unattractive, negative, or opposite qualities to highlight what ingredients are critical WHY: Biases in our viewpoints can obscure use experiences that unintentionally lead to poor products WHEN: Complicated, multifaceted service design contexts or novel product development