video1.0<iframe src="https://www.loom.com/embed/7ef142bdf8bc4fbfa9028faf69182e96" frameborder="0" width="1996" height="1497" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14971996Loomhttps://www.loom.com14971996https://cdn.loom.com/sessions/thumbnails/7ef142bdf8bc4fbfa9028faf69182e96-4d2d1eea1667f6a5.gif132.468This Loom explains how to audit Google Ads accounts effectively rather than using Claude as a simple chatbot. The speaker, Saku, cites moving nearly $30 million in ad spend over 14 months and overseeing 900 operators, noting that even “clean” dashboards can hide true costs. In a $140K per month account, a 38-minute audit surfaced $60K in wasted spend and revealed brand search cannibalization from PMAT, leading to five to 10 times higher CPA than expected. They list multiple performance marketing skills and state that six hours of time should not replace a shorter workflow, encouraging more leverage through automation.