video1.0<iframe src="https://www.loom.com/embed/7f49491425ac4579922f73a922a374be" frameborder="0" width="1100" height="825" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8251100Loomhttps://www.loom.com8251100https://cdn.loom.com/sessions/thumbnails/7f49491425ac4579922f73a922a374be-6592983b6d8e45c6.gif372.15This Loom introduces Clay Ads and explains how it improves ad audience match rates. It notes that ad platforms often match CRM work emails to personal emails they already have, which reduces match rate, but Clay bridges this by using the work email or LinkedIn URL to find the personal email and sync hashed identifiers to platforms. The audience share that successfully matches is the match rate, which can improve click-through, conversions, and lower cost per qualified lead. Clay Ads works with the Audiences product and can sync to LinkedIn Ads, Meta Ads, Google, Vibe, and Reddit, with Bing coming soon, while ClaySource data can only go into US ad audiences and Google only accepts first-party data.