video1.0<iframe src="https://www.loom.com/embed/7ffc1187428d491bb2fef8f0177037c9" frameborder="0" width="1226" height="919" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9191226Loomhttps://www.loom.com9191226https://cdn.loom.com/sessions/thumbnails/7ffc1187428d491bb2fef8f0177037c9-55e77be3d4412ae5.gif612.12This Loom challenges the idea of content funnels and reframes the buying journey as a cycle. The speaker explains a 7.11 rule, saying prospects need to consume about 7 hours of content across 11 touch points on 4 different platforms or locations before showing strong intent to buy. They argue people do not move linearly from top to bottom content but repeatedly encounter ads, profile views, VSLs, YouTube, Instagram stories, tweets, and other touch points until trust and authority are established. The Loom also emphasizes that you cannot fully predict which content piece converts, and that you should build an ecosystem only after you have enough views and traffic to sustain it.