video1.0<iframe src="https://www.loom.com/embed/801ab21204e1457db65c5dedf2a69004" frameborder="0" width="2800" height="2100" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>21002800Loomhttps://www.loom.com21002800https://cdn.loom.com/sessions/thumbnails/801ab21204e1457db65c5dedf2a69004-00001.gif706.04187LinkedIn Optimizer™: https://tanda.digital/linkedin-optimizer/ PASSWORD: TANDA2024 Nurturing Conversions: Content, Presence, and Authority 1. **Content and Thought Leadership** - Establish trust through a funnel of consistent content. - Three key steps for content: - Know, like, and trust foundation. - Positioning as an expert in the industry served. - Offering opportunities for the audience to take the next step. - Types of content: - Company journey and values. - Industry problems and solutions. - How-to guides and thought leadership pieces. 2. **Website and LinkedIn Profile** - Display credibility through key assets. - Utilize case studies and results to showcase achievements. - Use the LinkedIn Profile Optimizer tool for personalized profile improvements: https://tanda.digital/linkedin-optimizer/ 3. **Building Authority** - Generate credibility through PR efforts. - Get featured in podcasts, magazines, and media to gain third-party validation. - Leverage PR relationships to enhance credibility and trust. 4. **Summary** - Nurturing involves content, optimizing key assets, and building authority. - Content and thought leadership establish expertise and trust. - Optimizing website and LinkedIn profile enhances credibility. - Building authority through PR efforts solidifies trust and credibility. 5. **Next Steps** - The final part of the conversion aspect to be discussed is the sales process.