video1.0<iframe src="https://www.loom.com/embed/80e9d5fac9f14cfeb417c3efa5f7e50a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/80e9d5fac9f14cfeb417c3efa5f7e50a-7fa8425d22b605fb.gif1696.533333This Loom explains the three marketing systems every author needs to find readers, build community, and sell more books. Sarah Shaw, founder of Book Done Social, introduces her Reader Connection Framework, emphasizing that success comes from focusing on consistent systems rather than trying every new trend. She details how social media builds relationships through four content pillars (author life, reader engagement, book promotion, and personal connection), email marketing turns curious readers into loyal fans via owned land like a welcome sequence, and Pinterest functions as a search engine that provides evergreen discovery. The video also recommends committing to one small marketing action this week.