video1.0<iframe src="https://www.loom.com/embed/813c502f984147a39e1238858fe0d35a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/813c502f984147a39e1238858fe0d35a-0632121bb4a67327.gif242.283This Loom explains how promo codes work and how they can support marketing, affiliate campaigns, and customer discounts. It covers examples like a re engagement email that sends after someone has not booked for three months and offers 15 percent off or 50 percent back, as well as options for free sessions. The video then focuses on creating promo codes for affiliate marketing, such as naming a code like Sarah Affiliate to track referrals, choosing where it applies (individual sessions or selected bundles), limiting services, and setting validity windows. It also shows tracking affiliate goals and rewarding the affiliate with credit based on usage, with notes maintained in a ledger.