video1.0<iframe src="https://www.loom.com/embed/8196d9469e674ce08be205def195e44a" frameborder="0" width="1702" height="1276" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12761702Loomhttps://www.loom.com12761702https://cdn.loom.com/sessions/thumbnails/8196d9469e674ce08be205def195e44a-aadd35695ad90f71.gif835.376This Loom explains that the biggest ecommerce opportunity is not more traffic but guiding existing visitors to feel confident to buy. It reviews the homepage, Halloween collection page, and a product page, noting the site currently resembles a product catalog rather than answering core gift-buyer questions like which gift is right, whether it will arrive well, and whether it is worth the price. The proposed direction shifts homepage and collection pages to decision paths by occasion, recipient, price, and gifting type, and restructures product pages so key details and reassurance appear near the add to cart area, including handling the heat sensitive chocolate warning with guidance. It also emphasizes increasing average order value through gift upgrades and bundles, especially on mobile where shoppers have less patience and screen space.