video1.0<iframe src="https://www.loom.com/embed/825746f5bc20450c8274784168f21ce4" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/825746f5bc20450c8274784168f21ce4-632523827975dd44.gif302.182In this video, I discuss the importance of custom property overwrite rules to protect critical data in HubSpot CRM when enriching with Clay. I share insights on how we built a rules engine to ensure that valuable information, like customer phone numbers, isn't overwritten by less reliable sources. I emphasize the need for careful consideration of when to overwrite data, especially for contacts updated by salespeople. Please take a moment to review these rules and think about how they can be applied in your workflows.