video1.0<iframe src="https://www.loom.com/embed/8287221a6aa6445f95a336432a13bdbd" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8287221a6aa6445f95a336432a13bdbd-2dc49db837ed76d8.gif299.392This Loom introduces a welcome email sequence for the Hayrafter supplement brand focused on helping children eat healthy vegetables by improving gut health. It outlines day-one rapport messaging with Lydia Cemento, describing her background as an Austin, Texas mom and Air Force veteran’s wife, and using empathy and pacing to connect with parents. The sequence includes a free training offer linked from a VSL, email deliverability steps like replying to the email to increase engagement, and instructions to add Lydia or Vitamix to contacts. It also explains how the emails will be organized into a “Mama Bear Nutrition Advice” folder and prompts the parent to reply with the hardest part of their child’s nutrition right now.