video1.0<iframe src="https://www.loom.com/embed/829f513f278e4000bea1f3d97d8c09fc" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/829f513f278e4000bea1f3d97d8c09fc-345701436f295b6f.gif450.532In this video, I dive into the fundamentals of benchmarking, particularly focusing on how to evaluate digital marketing metrics effectively. I use the GPT-4-0 model to explore good B2B digital marketing benchmarks for automation solutions in Europe. I emphasize the importance of context when interpreting data, such as conversion rates and email open rates, and I encourage you to think critically about the benchmarks you encounter. Please take a moment to reflect on how these insights can apply to your work.