video1.0<iframe src="https://www.loom.com/embed/82dbdbd8b8a443de84266ebb1d124089" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/82dbdbd8b8a443de84266ebb1d124089-5827540a832a06c0.gif169.6This Loom explains how an online tech course subscription campaign for Quick Start Kids Academy improved sign ups by refining workshop trial messaging. The team offered access to workshops through a 14-day free trial and tested graphically heavy emails against simpler, information-forward messages, including variations on language and sender. They also found the best lift came from mixing emails sent from the impersonal brand address with messages sent directly from a personal account, alongside consistent landing pages and onboarding sequences. The speaker attributes the strongest results to extensive A-B testing and refinement that encouraged trial users to commit to recurring billing.