video1.0<iframe src="https://www.loom.com/embed/8323eb716f41421793f57d3c339a8c70" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/8323eb716f41421793f57d3c339a8c70-18d20101b1c1dd26.gif211.533333This Loom explains why businesses should focus on turning borrowed social media attention into an owned email list to earn long term trust. It notes that only about 1 to 3 percent of people are ready to buy today, while around 10 to 20 percent are ready to buy now and 60 percent will buy eventually. Since most followers live on platforms like Instagram, TikTok, YouTube, and Facebook, the goal is to capture them via a free offer and landing page that sends visitors to a subscriber-focused welcome series and weekly emails. The speaker recommends starting with a playbook called the 97% playbook at unignored.co or reaching out to the team if the viewer does not want to build it themselves.