video1.0<iframe src="https://www.loom.com/embed/8351a61b55124684b3c6f4db5a611be5" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/8351a61b55124684b3c6f4db5a611be5-620db6ad12dba84a.gif290.137This Loom shows how Persona Live analyzes uploaded customer lists and matches customers one to one to rank and target segments. In the Customers tab, users can view segment distributions and swap the breakdown by an uploaded value metric, such as total lifetime spend where Young Professionals convert with a higher average value than the $95 average. It also demonstrates splitting and matching customers by store using customer metrics with central latitude and longitude, then retaining those locations for mapping and store-based segment comparisons across multiple locations. The presenter highlights top segments by value across stores and shows activating media to push campaigns to the top three segments and mapping the top 10 segments for visualization of trade areas.