video1.0<iframe src="https://www.loom.com/embed/83cbeee92fdb4526825219171082df63" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/83cbeee92fdb4526825219171082df63-b05401b9673f367c.gif151.7827In this video, I wanted to highlight a B2B email from a financing company that effectively uses movement to capture attention, which is often lacking in email communication. I discuss the psychological tricks employed, such as a typing box that encourages interaction, and suggest improvements for spacing and content clarity. While GIFs can enhance engagement, they don't work on all email platforms, so we need to be cautious. I recommend rephrasing the call to action to better align with the email's purpose. Overall, I aim to showcase how we can innovate in email design to stand out.