video1.0<iframe src="https://www.loom.com/embed/840fe0fbd4594f7ca73f5c0f4014fd9f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/840fe0fbd4594f7ca73f5c0f4014fd9f-ad2195dee14d033b.gif87.1In this video, I explain how the hot lead score works and its importance in tracking lead engagement. Every new lead starts with a score of 50, which can increase or decrease based on their interactions, like opening emails or viewing content. I provide an example of how a lead's score can rise from 50 to 54 through engagement. Please take a moment to familiarize yourself with this scoring system, as it will aid in your follow-up efforts.