<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/8486343d5a944bcebebd1507dafd7e1e&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/8486343d5a944bcebebd1507dafd7e1e-9396c8cbbdb5f5b6.gif</thumbnail_url><duration>286.635</duration><title>Understanding Campaign Metrics and Traffic Sources</title><description>In this video, I walk you through our updated statistics dashboard, focusing on key metrics like flow-start rates, game-started rates, and sign-up rates. We’ve broken down the performance by traffic sources, revealing that direct traffic has a flow-start rate of around 70%, while playable traffic is at 50%. I also clarify the definitions of direct and playable traffic, emphasizing the importance of tracking UTMs for accurate data. If you have any questions or need further clarification, please reach out to our support or your customer success manager.</description></oembed>