video1.0<iframe src="https://www.loom.com/embed/84f70bcb20374c67920824938d9d2ca2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/84f70bcb20374c67920824938d9d2ca2-c6d58dd0e1f59505.gif361.643This Loom critiques an Instaprint email, emphasizing the problems with “click traps” in the design. The creator explains that linking many images so heavily increases accidental clicks, especially on mobile where users are scrolling with thumbs, and argues the approach distracts from the primary sustainability message. They also say the messaging misses the bridge for readers by not clearly connecting what Instaprint does (for example, “FCC certified” stock lines) to personal benefits and outcomes. They conclude the email is heavy with too many links and feels poorly executed for a sustainability-focused topic, even though the underlying idea could be strong.