video1.0<iframe src="https://www.loom.com/embed/853c38f5d0c4405e927065793777a77d" frameborder="0" width="1050" height="787" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7871050Loomhttps://www.loom.com7871050https://cdn.loom.com/sessions/thumbnails/853c38f5d0c4405e927065793777a77d-eeccbeb7f92b1661.gif451.694In this video, I discuss the importance of using quotas when recruiting participants for studies to ensure we achieve a balanced sample, such as half iOS users and half Android users. Without tracking participation from each group, we risk gaining insights that don't accurately reflect our audience. By defining targets upfront and monitoring quotas throughout the recruitment process, we can prevent over-recruitment and stay aligned with our goals. I encourage you to implement these strategies in your upcoming studies to enhance the quality of our insights.