video1.0<iframe src="https://www.loom.com/embed/858c0a5821344c93b6c4c4074bd3e184" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/858c0a5821344c93b6c4c4074bd3e184-6df915fa3845bbec.gif542.132In this video, I walk you through the expanded offer creation process, focusing on how to develop micro-offers that align with your core offering. We start by identifying your target audience and their sophistication level in the marketplace, then move on to creating engaging micro-offers that allow potential clients to step closer to your main offer. I encourage you to test various micro-offers weekly based on feedback and common questions you receive, as marketing is all about trial, testing, and refining. Remember, the worst outcome is no response, which simply guides you to pivot to something else. I invite you to think creatively about shorter versions of your main program, such as a kickstart or intro program, to attract more clients.