<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/85b52a36bd024630b317bfbcf73f3811&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/85b52a36bd024630b317bfbcf73f3811-9557ea02fee4b22a.gif</thumbnail_url><duration>513.617</duration><title>Conducting a Macro Analysis of QS&apos;s Academic Reputation Indicator</title><description>In this video, I walk you through how to conduct a macro analysis of QS&apos;s academic reputation indicator to better understand our institutional standing. We specifically look at McGill University and how it compares to other universities in Canada, including our rank and movement over the last ten years. I demonstrate how to adjust the benchmark settings to focus on different peer groups, such as the U-15 group of Canadian research institutions, where we currently sit at number three. I encourage you to explore these comparisons and insights to enhance our academic reputation strategy. Please take some time to familiarize yourself with the platform and the data presented.</description></oembed>