<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/86fc2de9ff8541688c463c22edd89861&quot; frameborder=&quot;0&quot; width=&quot;1670&quot; height=&quot;1252&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1252</height><width>1670</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1252</thumbnail_height><thumbnail_width>1670</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/86fc2de9ff8541688c463c22edd89861-d28d0a6b9ed8a89a.gif</thumbnail_url><duration>1044.728</duration><title>Transforming Trust: Elevating Your CRM Experience with AI and Data Insights</title><description>In today&apos;s video, I shared insights from the Oklahoma City HubSpot user group, reflecting on our journey since 2021 and how trust in our systems, especially our CRM, is crucial for success. I highlighted a recent study showing that 85% of closed lost reasons in CRM data were inaccurate, emphasizing the need for reliable data. I introduced HubSpot&apos;s new AI-powered CRM features, including the intelligence tab and prospecting agent, which can enhance our data accuracy and streamline our processes. I encourage everyone to explore these tools and set up their selling profiles to maximize their effectiveness. Let&apos;s leverage these updates to build trust within our teams and with our customers.</description></oembed>