video1.0<iframe src="https://www.loom.com/embed/8797f3f1b2404ff7a1f4e881835f74a0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8797f3f1b2404ff7a1f4e881835f74a0-4af058b9271bb61b.gif571.1This Loom shares feedback from Garry Fire on using the Surge Shopify theme and its ecosystem for a DTC brand website rebuild. He says Surge enabled a future-proof refresh from an older Shopify 1.0 theme and delivered most needed CRO and selling features out of the box, helping the team build the high-end site in about three weeks while keeping the tech stack light. He highlights that cart optimization, upsells, bundles, and reaching free shipping thresholds are especially powerful without relying heavily on third-party apps. He recommends Surge for DTC brands with a decent amount of SKUs and notes strong transparency, documentation, and support from the Surge team, including a focus on operators rather than developers.