<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/882a7ff1668e424f93d74ca0a01ee456&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/882a7ff1668e424f93d74ca0a01ee456-83a2fccebf7aba95.gif</thumbnail_url><duration>345.472</duration><title>Creating an Effective Journalist Pitch Campaign</title><description>In this video, I walk you through the process of creating a journalist pitch campaign using our app, focusing on how to achieve the best results for your client. We select relevant journalists based on keywords like &quot;medicine&quot; and &quot;innovation,&quot; and I emphasize the importance of targeting those with a good audience size, ideally above 1,000. I also demonstrate how to review recent articles to ensure relevancy and choose an appropriate email writing style. As we progress, I highlight the importance of setting follow-up settings to streamline our outreach efforts. Please make sure to review the journalists and approve the selections before starting the pitching sequence.</description></oembed>