video1.0<iframe src="https://www.loom.com/embed/8883265dcc1a4153ad913ddca5d465f4" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/8883265dcc1a4153ad913ddca5d465f4-8fc6e2a7c49241be.gif454.742This Loom explains how to turn existing relationships and potential partners into consistent referral revenue through a commission-based marketplace strategy. The speaker says many people are shifting ad budgets to “time and attention” because they can generate clients reliably without paying upfront, and earn commissions after deals close from warm prospects. They describe having taught 300 agency owners about this approach 10 years earlier and then later speaking again at an AI Summit about upgraded automation. The core framework outlines 12 partner families, including affiliates with tracking links, influencers and creators, sponsorships, and strategic alliances such as access partners, channel partners, licensing, and nonprofits, with examples from solar and roofing partners to CRM partnerships for SaaS.