<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/888d51d142d644019007dcd8c38dd17b&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/888d51d142d644019007dcd8c38dd17b-883e8bcd1d784881.gif</thumbnail_url><duration>1374.41</duration><title>🚀 Startup Stories with Atlassian: How COGNNA manages diverse and distributed teams effectively</title><description>The meeting focused on how Kogna, a global startup from Saudi Arabia, leverages Atlassian tools to manage its diverse and distributed teams effectively. Key challenges discussed included aligning global teams and adopting asynchronous processes, with Atlassian tools like Jira and Confluence providing solutions. The meeting concluded with plans for a video release by the end of the month and potential collaboration on a blog post.

### Introduction and Meeting Setup 0:00

- Adam Gilleland from Atlassian for Startups and Ziyad, CTO of Kogna, engaged in initial greetings and setup for the meeting.
- Adam mentioned the meeting would be recorded and edited for productivity.
- Ibrahim, another participant, was unable to attend, but the meeting proceeded with Ziyad prepared to answer questions.
- Adam asked if there were any changes needed to the planned questions, to which Ziyad confirmed the questions were appropriate and expressed a desire to explain Kogna&apos;s platform and its uniqueness.

### Overview of Kogna and Use of Atlassian Tools 6:10

- Ziyad introduced Kogna as a global startup from Saudi Arabia, focusing on an AI-powered SOC platform.
- The platform provides cybersecurity teams with an AI copilot to automate detection and response.
- Kogna uses Atlassian tools extensively, choosing them for their suitability to the company&apos;s needs.
- Ziyad highlighted the importance of Atlassian tools in managing a diverse, globally distributed team and aligning them with company goals.

### Challenges and Solutions with Atlassian Tools 7:50

- Ziyad discussed challenges faced by Kogna, such as managing a small, diverse team with a global impact.
- Atlassian tools helped centralize processes and align team members with company goals.
- The adoption of asynchronous management processes was crucial due to time zone differences.
- Atlassian&apos;s integration of tools like Jira and Confluence facilitated streamlined operations and OKR adoption.
- Kogna achieved 80-90% OKR adoption, improving alignment and productivity.

### Specific Atlassian Tools Utilized by Kogna 11:17

- Kogna uses Jira Software for task management across various teams, including HR, finance, and marketing.
- Confluence is used for documentation, including coding practices, procurement processes, and security policies.
- The product discovery project feature helps in building and sharing the product roadmap.
- Jira Service Desk is used for customer support and internal incident handling, automating SLA calculations and service monitoring.

### Experience with Atlassian for Startups Program 14:25

- Ziyad praised the Atlassian for Startups program for its support and cost-effectiveness.
- The program provided a centralized tool to address various startup challenges efficiently.
- Ziyad emphasized the importance of selecting the right tools for startups to reduce costs and complexity.
- Atlassian&apos;s community support was highlighted as a valuable resource for finding solutions quickly.

### Advice for Startup Founders 16:12

- Ziyad advised startup founders to choose tools that optimize time and effort, reducing the need for additional resources.
- He recommended leveraging Atlassian&apos;s customizable tools and strong community support.
- Ziyad shared an example of using predefined Jira workflows to streamline procurement processes without additional tools.

### Closing Remarks and Next Steps 18:56

- Ziyad expressed gratitude for the opportunity to share insights and recommended exploring AI applications in Atlassian tools.
- Adam and Ziyad discussed the timeline for releasing the edited video, aiming for the end of the month.
- Ziyad offered to assist with the blog post, emphasizing the importance of concise and engaging content.
- The meeting concluded with mutual appreciation and plans to stay in touch for further collaboration.</description></oembed>