video1.0<iframe src="https://www.loom.com/embed/88d267c574fd4dcd98a90fcbba608fc0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/88d267c574fd4dcd98a90fcbba608fc0-afae2571c8760f41.gif233.683This Loom explains how local service businesses should improve results from leads by checking the entire local lead path, not just increasing Google ads spend. The host, Michael Pentrake, notes that someone must first find you, have a reason to click or call, and then your website or Google Business Profile must answer key questions, followed by a fast team response to move inquiries toward booked jobs. The group covers Google ads, maps, local SEO, service pages, and follow-ups, emphasizing practical improvements like picking one service in one market and testing the same phone route a customer would take. The Loom suggests verifying what can be found, why a customer would choose you, and how easily they can reach you, then improving one specific part this week.