video1.0<iframe src="https://www.loom.com/embed/89cf6b52672c4b2db0c41d050ba31ca2" frameborder="0" width="1918" height="1438" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14381918Loomhttps://www.loom.com14381918https://cdn.loom.com/sessions/thumbnails/89cf6b52672c4b2db0c41d050ba31ca2-c7e2a811af0a4b15.gif288.524In this video, I present my project proposal for Average Joes, a branding concept for oat milk that aims to make plant-based products feel accessible and inclusive. My goal is to challenge the elitist stereotypes often associated with plant-based milk and create a familiar choice for everyday consumers. I focus on design elements that evoke warmth and familiarity, positioning Average Joes alongside traditional dairy options rather than as an alternative. I believe that ethical and sustainable choices should be available to everyone, and this project supports my professional development in brand strategy and inclusive design. I encourage viewers to consider how we can reshape perceptions around sustainability and accessibility in our branding efforts.