video1.0<iframe src="https://www.loom.com/embed/8a64efc7d9594279ae35c6f70910a216" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/8a64efc7d9594279ae35c6f70910a216-05cc4a17989f8311.gif510.12This Loom explains how to set up GoHighLevel’s missed call textback automation using two connected workflows. The first workflow triggers on inbound calls with statuses busy, canceled, and no answer, creates an opportunity in a dedicated missed call pipeline, applies a miscall tag, and sends an SMS that includes the contact first name and a booking link stored as a custom value, with an internal notification as well. It then adds an MCTB nurture tag, waits 30 minutes, and removes it to allow future recoveries. The second workflow triggers on that tag, sends a follow-up SMS after one hour, waits 24 hours, checks twice for a booked tag to avoid texting booked contacts, and if not booked creates an email task to the account owner and applies an MCTB unrecovered tag.