video1.0<iframe src="https://www.loom.com/embed/8ae2ef02c23141fb9bc0a202fc0aa839" frameborder="0" width="1514" height="1135" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11351514Loomhttps://www.loom.com11351514https://cdn.loom.com/sessions/thumbnails/8ae2ef02c23141fb9bc0a202fc0aa839-898ac963e405d573.gif3252.28In this presentation, I discussed the growing importance of alternative lending in our competitive market, especially as prime lending becomes increasingly challenging. Over the past 18 months, we've seen a 15% increase in alternative lending, and it's crucial for brokers to understand and capitalize on this opportunity. I emphasized the need to educate ourselves on alternative products, market effectively, and maintain strong client relationships, particularly with self-employed borrowers. I encouraged everyone to follow up with clients post-closing, as 65% of alternative mortgages are now renewing, which can lead to ongoing profitability. Please take action by reaching out to your databases and exploring the alternative lending options available to you.